The new Rich Lip Color SPF 12 is the best formula BB has released so far in my opinion. The texture is quite lightweight, creamy, and initially quite moisturising (the moisturising effect soon dissipates after the first 30 minutes). It also lasts extremely well (entire working day).
The pigmentation is very impressive. When swatching them in store what become apparent is that the colours are quite pure, they don’t seem to contain lots of facets of differing tones. The result of this is that you get very clear, crisp colours.
As I’d not seen any reviews/swatches of these I picked out a colour which I thought looked like a rosy pink, No. 13. The name Mod Pink should have set off a warning siren but nevertheless that was the shade I went for. Once home , the colour looked more of a blue based pink in the tube. You can see the difference in artificial light and natural light below:
In day light this is just about wearable for me but indoors it looks too bright/too pink. The brightness is easily solved by blotting and applying a gloss on top but I do wish I had chosen another shade.
The colour in my lip picture is not as bright as it appears in real life but I wanted to give you an idea (this is just one gentle application of colour). I'd say it leans towards a semi matte finish.
I like the pigmentation and wear of this product enough to want to buy another shade but I think I’ll wait till I see some posts about these so hopefully I can make a more informed choice next time. This cost me £16.