The Eyes to Kill are Armani's newest shadow formula. The texture is in-between a powder and a cream. It applies really smooth and feels lightweight and comfortable on, I do apply a thin layer of primer to get it to last all day.
There are four shadows released for this winter, it seems America will have a delayed release of shade #14.
Shade 14 gold/black (£24) is a shimmery mix of charcoal/gold with a slight olive tone. The shade seems to vary depending on what angle you look at it.
The intensity of color and ease to blend is impressive.
Probably not the best picture, but this is it applied sheerly with a brush (this is after over 8 hours wear with a slight bit of primer).
I think they are meant to be releasing more shades next year which I am definitely interested in as I tend to not like the application of the majority of non powder shadows but I find this extremely easy to work with.
I bought this from Selfridges.